When we first started in this business over 30 years ago post production was often the limiting factor in the complexity of your presentation and, since everything was analog, the sound and picture quality as well.
Back then, every single time you made an edit or added a graphic and then made copies for distribution your production it “lost a generation.” This means the viewing quality got worse and worse and worse every time you touched it.
Today it’s all digital.
We shoot with full High Definition 4K digital cameras. We record both video and audio onto full digital storage.
We then bring those files into our 4K editing system, shown here, in which we perform Post Production Editing and manipulation of both the picture and the sound .
Finally, distribution is fully digital direct to the broadcasters, corporations and other end users.
While blue screen Chroma Key, originally used for early live TV weather, has been available for some time, high definition green screen Chroma Key is now a common Post Production tool. You can slide your mouse across the images below to see how it works.
Below you’ll see location photos from green screen productions….
….and here are examples of the edited versions.
CEO of Fortis Energy/TEP shot in his office with a view of “A” Mountain and freeway traffic keyed in.
We went to Omaha to shoot a movie trailer which included these two boys in a
parked truck with the passenger side wrapped in green screen and a tornado
keyed in the background. The foreground is overlaid with blowing dust, the
reflection of a mountain and rain where the drivers window would be
and camera movement designed to enhance the feeling of motion.
A green screen shoot at Tucson Medical Center which, for this example, was
keyed into a futuristic news set with our logo keyed into a green screen window.
President and CFO of Denny’s shot in a conference room with stock footage keyed behind them.